Too often I see commercials for my local telephone provider offering discounts if I sign up to use them over their competitor. What’s frustrating is when I sign up for that great deal, eventually it expires, and my rates start going up. Why do we not offer promos to existing clients, not because we are afraid of losing them, but to show them that we value their business? 

Great customer service has always been important. There is no doubt that you are more likely to visit a store with warm and friendly staff, and sometimes you may even be willing to pay a little bit more for that experience. 

But what happens when your business becomes a given? You are a regular, and you start to feel that the staff is not as outgoing as they once were because they know you’re coming back. 

How does a company ensure that every interaction, whether with a prospect or a long term client, remains as fresh as the first time? What can you do to make a difference? 

Take care of the regular customers you have, offer them promos for staying on-board, perhaps an anniversary discount, or even just to say thank you for their continued patronage. 

Never forget that your clients have options, and although it may be easier to stay with you, they may be willing to deal with the inconvenience of transition to feel appreciated.

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