What is Twitter?  Twitter is a free social networking and micro blogging service that enables users to send and read other users’ updates known as tweets. Tweets are text based posts of up to 140 characters in length which are displayed on the users profile page and delivered to other users who have subscribed to them (followers).

Why should a business utilize Twitter? Isn’t it for personal use mostly? People buy from those you know, even virtually know.

So, what is your suggested action plan?

Just like you wouldn’t attend networking events every day, all day. Don’t plan to network on Twitter that much. Some do, I don’t know how they manage it. Set aside a time to catch up on what has been said. Try to make that hour at different times of day so you catch a variety of people.

Tweet about what you are reading, i.e. in the newspaper, books, magazines. If there is an online version, include a reference to it. If you purchased the book online, provide a reference to that too. Get people interested.

Be sure to respond to what people are saying, “Thanks for the article”, “great point”.

Network just as you would face to face, make introductions with like minded people.

Lastly, think organic and authentic-Organically grow your followers, don’t you any of the get followers quick tools, and authentically communicate with your followers.